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Trademark Advice & Information

The Name Game: A Serious Matter for Your Business

The Name Game: A Serious Matter for Your Business

The way to hit a homerun in the Name Game of trademark law 1) Choose a strong mark, and 2) Choose one that is not close to a competitor’s pre-existing mark. If your business has a strong name and its products have strong names, the chances your customers would confuse...

How Will You Grow? Licensing v. Franchising

How Will You Grow? Licensing v. Franchising

So you want to expand your business? You want the checks to come in based on a source of income other than your own long hours? How do you do this? There are a myriad ways to expand. Among those ways are licensing and franchising. What is licensing? What is...

Maintain the Strength of a Trademark: Police It!

Maintain the Strength of a Trademark: Police It!

So your company has strong trademarks and they are covered by federal registrations. You no longer have to worry about protecting them, right? Wrong. As the owner of a federal trademark registration, protecting your trademark from infringers is much easier and much...

The Power of a Trademark Search by a Trademark Attorney

The Power of a Trademark Search by a Trademark Attorney

Why is a trademark search essential? Filing a trademark application without a search of the mark could put your company on the radar screen of another company that has greater rights to the mark. For example, perhaps your company’s name is Xorox and it sells facsimile...

Inside Secrets of Serial Entrepreneurs and Successful Companies

Inside Secrets of Serial Entrepreneurs and Successful Companies

Serial entrepreneurs and successful companies know the importance of protecting their intellectual property. Not only do they know the benefits of intellectual property protection in the event they want to sell the company but also know that problems involving...

Benefit from the Power and Efficiency of a Trademark Registration!

Benefit from the Power and Efficiency of a Trademark Registration!

A trademark registration allows your company to act quickly and cost effectively. What would you do if you saw a product in a store with a name, logo and/or slogan similar to your company’s—so similar that a customer actually bought the product thinking it was a...

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