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Trademark Advice & Information
The Name Game: A Serious Matter for Your Business
The way to hit a homerun in the Name Game of trademark law 1) Choose a strong mark, and 2) Choose one that is not close to a competitor’s pre-existing mark. If your business has a strong name and its products have strong names, the chances your customers would confuse...
How Will You Grow? Licensing v. Franchising
So you want to expand your business? You want the checks to come in based on a source of income other than your own long hours? How do you do this? There are a myriad ways to expand. Among those ways are licensing and franchising. What is licensing? What is...
Jump Ahead of Competitors: File a Trademark Application BEFORE You Launch a Product or Business
The United States Patent and Trademark Office (“USPTO”) offers a way that you can jump ahead of your competition and own the rights to the name of a business and/or product well before its launch. Because there are distinct advantages for the business that “gets there...
Why 99% of Businesses Need Federal Protection for Trademarks: The Power of the Internet
Trademark Protection & the Internet Before the internet boom, a business that marketed and sold to clients who lived exclusively in the town in which it was located may not have needed the protection of a federal trademark registration. Of course, a trademark attorney...
Maintain the Strength of a Trademark: Police It!
So your company has strong trademarks and they are covered by federal registrations. You no longer have to worry about protecting them, right? Wrong. As the owner of a federal trademark registration, protecting your trademark from infringers is much easier and much...
The Power of a Trademark Search by a Trademark Attorney
Why is a trademark search essential? Filing a trademark application without a search of the mark could put your company on the radar screen of another company that has greater rights to the mark. For example, perhaps your company’s name is Xorox and it sells facsimile...
Inside Secrets of Serial Entrepreneurs and Successful Companies
Serial entrepreneurs and successful companies know the importance of protecting their intellectual property. Not only do they know the benefits of intellectual property protection in the event they want to sell the company but also know that problems involving...
Benefit from the Power and Efficiency of a Trademark Registration!
A trademark registration allows your company to act quickly and cost effectively. What would you do if you saw a product in a store with a name, logo and/or slogan similar to your company’s—so similar that a customer actually bought the product thinking it was a...
A Simple But Powerful Way to Control Your Trademark: Choose the Best One!
Don’t have a name for your new company or new product? Do you have to or want to change the name of your existing company? Read on for some helpful advice. If you find after reading this post that your current company name or other trademark is weak under trademark...
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