by Strain Law | Jan 5, 2020 | Best Protection Practices, Strengthen Your Mark, Trademarks
The way to hit a homerun in the Name Game of trademark law 1) Choose a strong mark, and 2) Choose one that is not close to a competitor’s pre-existing mark. If your business has a strong name and its products have strong names, the chances your customers would confuse...
by Strain Law | Dec 28, 2019 | Best Protection Practices, Expanding Your Business, Trademarks
So you want to expand your business? You want the checks to come in based on a source of income other than your own long hours? How do you do this? There are a myriad ways to expand. Among those ways are licensing and franchising. What is licensing? What is...
by Strain Law | Dec 16, 2019 | Best Protection Practices, Trademarks
The United States Patent and Trademark Office (“USPTO”) offers a way that you can jump ahead of your competition and own the rights to the name of a business and/or product well before its launch. Because there are distinct advantages for the business that “gets there...
by Strain Law | Dec 16, 2019 | Best Protection Practices, Trademarks
Trademark Protection & the Internet Before the internet boom, a business that marketed and sold to clients who lived exclusively in the town in which it was located may not have needed the protection of a federal trademark registration. Of course, a trademark...
by Strain Law | Nov 29, 2019 | Best Protection Practices, The Importance of Trademark Watching, Trademarks
So your company has strong trademarks and they are covered by federal registrations. You no longer have to worry about protecting them, right? Wrong. As the owner of a federal trademark registration, protecting your trademark from infringers is much easier and much...
by Strain Law | Nov 16, 2019 | Best Protection Practices, Trademark Searches, Trademarks
Why is a trademark search essential? Filing a trademark application without a search of the mark could put your company on the radar screen of another company that has greater rights to the mark. For example, perhaps your company’s name is Xorox and it sells facsimile...
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